Hook LDN

Hook LDN was born in early 2014, with the intention of developing a collection of quirky, creative eyewear designed with young trailblazers in mind. The Hook LDN brand acknowledges the problems that young people encounter with the quality and affordability of eyewear, as well as the struggles they face with the stigma of optics. By creating a fresh, stylish range of glasses and sunglasses that incorporate the highest quality designs, Hook LDN has changed the landscape of eyewear opportunities for young people. 

Hook LDN’s eyewear designs are both fun and effortlessly cool, with splashes of bright colour and retro frame styles that combine to create a fusion of retro and contemporary. The exceptional quality of Hook LDN eyewear is an intrinsic part of the brand, demonstrating the creators’ passion for creativity, craftsmanship and individuality. 

The entirety of the brand is focused on the lives and aspirations of the young people that it promotes. Hook LDN champions successful, creative young people by making them brand ambassadors and inspiring others across the globe to join in their passionate, positive perspective on the world. By becoming the epitome of individual, carefree style, Hook LDN works to encourage all young people to pursue their goals and fulfil their dreams.

The Hook LDN designs are developed by a team of young creatives, who are committed to creating unique, fresh collections that provide young people with an abundance of affordable styles. Each individual piece aims to achieve the perfect balance between quirky and cool.